Salon de la Radio/ European Radio Show - Exposition / Débats / Métiers - Exhibition / Conferences / Crafts

Advertising: A two way connection is better than one!


Rédigé le Mercredi 16 Février 2011 à 13:52 | Lu 244 commentaire(s)



Phil Nott will share examples of how by using this new “two way” connection and engaging with the listeners, simulcast content via any streamed media device becomes more valuable to advertisers – therefore allowing to charge a premium over terrestrial advertising offerings.

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Source : http://www.radiodayseurope.com/news/advertising-tw...





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