Salon de la Radio/ European Radio Show - Exposition / Débats / Métiers - Exhibition / Conferences / Crafts

Art & Science in Radio Advertising


Rédigé le Jeudi 17 Mars 2011 à 16:35 | Lu 228 commentaire(s)



Some excellent presentations from Mark Barber & Aaron Pull from RAB, UK and Esther Raff (AS&S, Germany)as they look at how to improve advertising effectiveness through research and analysis.

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Source : http://www.radiodayseurope.com/news/art-science-ra...





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