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Australia: Poor reach and product quality make listeners tune out of digital - from Media Network Weblog

Rédigé le Samedi 3 Septembre 2011 à 18:36 | Lu 223 commentaire(s)

Two years after its introduction, digital radio accounts for just 7.6 per cent of radio listening time in Australia, according to figures from Commercial Radio Australia. And most of that figure is believed to comprise the digital simulcast of existing radio stations. Nielsen and Commercial Radio Australia do not release the ratings figures of digital-only stations, [...]

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