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Digigram Enters Australia Master Distribution Agreement with Production Audio Services P/L

Rédigé le Mercredi 9 Juin 2010 à 10:33 | Lu 568 commentaire(s)

Production Audio Services Pty Ltd (PAS) is a well-established Australian audio distribution company, catering to the burgeoning market of broadcasters, production and installation companies requiring advanced audio equipment and services. As Nancy Diaz-Curiel, Channel Sales Manager APAC (Asia/Pacific) Digigram explains, « PAS was an obvious choice since their market coverage pretty much matches Digigram’s core businesses». Diaz-Curiel also noted that the newly appointed distributor will be able to provide Digigram’s Customer with valuable expertise since at PAS “each Business Area is supported by a dedicated team of sales engineers, support personnel and a motivated management team”. The Australian Broadcast market might not be the largest, but it has often been leading the way with technology projects undertaken. For example, Australia was the first territory to launch DAB+ digital Audio Broadcasting using HE-AAC+ encoding countrywide. “We felt that Digigram’s very innovative products, be it state-of-the-art sound cards or advanced IP audio codecs such as the IQOYA range, would be a perfect match in our product portfolio. Production Audio Services strongly believe that the Australian market deserves quality options when it comes to equipment such as codec technologies and audio hardware – and this is exactly what Digigram provides.” explains Ian Thomson, Broadcast Products Specialist with PAS. The agreement is to take effect immediately.

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