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RadioDays Europe 2011 : une deuxième édition prometteuse


Rédigé le Jeudi 20 Janvier 2011 à 14:03 | Lu 1605 commentaire(s)


Les 17 et 18 mars prochains auront lieu les RadioDays Europe 2011. Cette deuxième édition de ce rendez-vous européen ciblé sur la stratégie et les programmes npour les professionnels de la radio, s’annonce particulièrement intéressante. Avec quelques 40 conférences en 2010, le RadioDays Europe est devenu en très peu de temps, la conférence européenne incontournable pour les professionnels de la radio comprenant facilement la langue de Shakespear. Organisé au Centre de Congrès de Tivoli à Copenhague, découvrez le programme préliminaire et les intervenants de cette édition 2011.


RadioDays Europe 2011 : une deuxième édition prometteuse
Vous pouvez également retrouver l’ensemble des intervenants à cette adresse : http://radiodayseurope.com/speakers

WHERE  IS RADIO IN 5 YEARS ?                  

Tim Davie, BBC and other European radio leaders
Top level radio executives from leading private and public broadcasters discuss the challenges and opportunities for the radio industry in the coming years. Panel:
Tim Davie, Head of Audio and Music BBC, UK, Jan Willem Brüggenwirth, CEO, Radio 538, Netherlands, Christopher Franzen, CEO, Nordwest Medien Gruppe/Frank Otto Medien, Germany, Bente Klemetsdal, CEO SBS Radio, Norway. More panelists TBA.  

THE TAKEAWAY, NEW YORK
Dean Cappello, WNYC, USA
Why is public radio in America growing? How can it stay relevant to its local listeners? Dean Cappello is chief creative officer and vice president of programming at WNYC, New York,  the most successful public radio station in the USA. WNYC is not only staying on top of all the news stories and debates in New York, but is also producing innovative national programmes like “Radio Lab” for NPR and the new morning show “The Takeaway” for PBI.

INSIDE WIKILEAKS
Daniel Domscheit-Berg, Germany
Daniel Domscheit-Berg (previously known under the pseudonym Daniel Schmitt) has been one of the key persons behind the worldwide famous whistleblower organisation WikiLeaks and is releasing a book about experience: "Inside WikiLeaks: My Time at the World's Most Dangerous Website”. Daniel started as a technology activist involved in a German hacker group and later became a spokesperson for WikiLeaks, but is now very critical to the leadership of the present WikiLeaks. The presentation will be followed by a panel discussion about the impact on journalism of the WikiLeaks experience.

SPOTIFY: NEW ROLE FOR MUSIC RADIO?                             
Jon Mitchell, Spotify, UK and broadcasters from Netherlands, Norway and UK
Why listen to music on radio? Streamed personalised music services like Spotify, Pandora and LastFM pose new challenges to music radio. And there are new radio-like music services being developed. Will radio need to change its music formats to meet the challenges? Should radio embrace the new services and seek partnerships, making it easy to share playlists instead of competing?  What are the plans of one of the biggest new music services in Europe – Spotify? Jon Mitchell, Spotify UK, with a background in commercial radio in the UK, gives his view, followed by a discussion with Patrick Kraakman, Head of Music Sky Radio/Veronica, Netherlands, Mark Finlay, Head of Music, Global, UK and Tone Donald, Head of NRKP3, Norway. Moderator: Tomas Granryd, SR P3, Sweden.

Z100
Sharon Dastur, Clear Channel/Z100, USA
Commercial radio is struggling to make new stations successful in a tuff economic climate. Some stations have been on air with huge success for years; others just pop up and make it work. What is the secret? How are they thinking? Sharon Dastur, programme director at Clear Channel in New York, which includes the successful station Z100.

FINDING AND COACHING NEW TALENT
Sam Cocker, Somethin Else, UK, Kerstin Öhlenschlaeger, DR, Denmark, Ulla Svensson, SR, Sweden
New talent is essential to develop radio as a medium. But how do you discover and coach new talent? DR in Denmark has its own “star academy”, which gets 900 applications a year. Kerstin Øhlenschlæger is head of the academy that has created the most successful radio and TV hosts in Denmark. Ulla Svensson, Swedish Radio, is assigned to recruit new talent for radio, using unconventional methods.
Another option is to search the internet for new, undiscovered talent. Sam Cocker from the independent producer Somethin Else, UK, did just that and he’s now coaching internet star Charlie McDonnell, a young guy with thousands of followers.

ENGAGING YOUR STAFF IN PROGRAMME DEVELOPMENT
Chris Boyce, CBC, Canada
Where do great programme ideas come from? From consultants, your directors or your own programme staff? Canadian CBC has an ambitious scheme for getting the staff to engage in finding ideas for new programmes and new formats. Chris Boyce, radio programme director CBC in Toronto, explains how the CBC works with its staff and talks about the programmes that are the result of this.

NEWSBEAT: MAKING NEWS MATTER
Rod McKenzie, BBC Radio 1, Betina Bendix, DR, Denmark
What kind of news do listeners want and what happens if you do not develop your news formats? BBC Radio 1 has created “Newsbeat”, news targeted to the young audience. Rod McKenzie, BBC, reveals the thoughts behind the concept and how it works.
DR, Denmark, has created different news formats for each of their radio channels. Every hour DR is producing four different newscasts – and maybe even more in the future. There is also a special space for the youngsters as well as for people expecting more than the headlines. Betina Bendix, Head of Radio News, presents the ideas and the experiences so far.

MY SHOW ON THE RADIO
How do you create a successful radio show?  How do you get to know your audience, reflect the day and the world and become useful for your listeners?  And above all, how can you be yourself in a bigger version, giving those who follow you really good company for the day?
A high profile radio presenter, speaker TBA.

THE INSIDE STORY OF THE RYAN SEACREST BREAKFAST SHOW
Dennis Clark, USA
Dennis Clark is one of the most successful radio personalities in the USA. Today he is the executive producer behind one of the biggest radio shows in the USA: “On Air with Ryan Seacrest” which is an American syndicated radio programme hosted by Ryan Seacrest. Dennis Clark will share his views on radio and on how to develop breakfast shows.

BRAND YOUR STATION(s)                  
Clive Dickens, Absolute Radio, UK
Branding of your station is increasingly important. How do you do clever branding and how do you keep your station in the lead? And how can you use your brand to get new revenues from alternative platforms? Clive Dickens, CEO Absolute Radio, UK, explains the branding strategy of Absolute Radio and shows how it brings more listeners and extra cash.

LATE NIGHT TALK: THE NEW PRIME TIME?
Oleguer Sarsandeas, Radio Catalunya, Spain
Breakfast and “drive time” are considered as radio’s prime time. But Spanish broadcasters have found a way to bring listeners to the radio in their thousands at a time when TV usually is dominant – on late nights. And it is talk, talk, talk that is the secret behind the success – talk about sport! Oleguer Sarsanedas, Director, Content New Media, Radio Catalunya, Spain, tells the story.

TARGETING 40+
John Simons, GMG Radio, UK
They represent the most rapidly expanding part of the population all over Europe. They have the major part of the buying power. And they have the leisure time to use it. John Simons of Smooth Radio in the UK sees golden opportunities for commercial radio in targeting the 40+.

MOBILES: TOP TRENDS SHAPING THE MOBILE MARKET
Hampus Jakobsson, TAT, Sweden
Hampus Jakobsson, media expert at the mobile design company TAT “The Astonishing Tribe”, gives on overview of what is going on in mobile phones today and what will be on the market tomorrow. You can be sure that it will change the behavior of your listeners/users.

THE POTENTIAL FOR SUCCESS FOR AUDIO/RADIO IN MOBILES
Ansgar Mayer, Germany
Ansgar Mayer is a cross media expert from Germany. He will outline the five moves radio broadcasters should make in order to become successful in mobiles.

GOOGLE: MONETIZING RADIO`s MOBILE ASSETS
Russel Buckley, “mobile evangelist”, Google                                  
Google has reshaped the way people use the internet and it has changed the business models for many industries. What is their view on radio and mobiles? Most broadcasters today are branching out into peripheral mobile services, such as apps and mobile websites. This session will explore the monetisation options available for these new assets and proposes strategies for maximising revenues.

MOBILES: APPS - MANIA
Jimmy Nordbeck, Golden Gekko, Spain and radios from the UK and Germany
The mobile market is flooded with thousands of new mobile applications, “apps”, every day of the week. What makes a radio app work and how do you turn it into a “Top 5 app” for your listeners? Jimmy Nordbeck, Golden Gekko (mobile apps company, Sweden and Spain), Kristian Kropp, CEO RPR1/big FM, Germany  and a UK case TBA.

RADIOPLAYER: THE GOOGLE OF RADIO
Nick Piggott, Global, UK
Online radio does not account for more than 2 to 4% of total radio listening anywhere in Europe. With nearly universal web access the potential is much larger. In the UK, the radio industry has joined forces to develop a common, user-friendly web radio player for all radio. It can work as a genuine search engine for all radio and make webradio more attractive and available. Nick Piggott, Head of Creative Technology at Global, UK, will give a live demonstration and show what how UK broadcasters are using Radioplayer and similar plans in other countries will be presented.

HYBRID RADIO: LET THE DEVICES THINK FOR YOU
Nick Piggott, Global, UK
Give me the best and cheapest available radio signal, whether it is broadcast, wi-fi or 3G mobile! Let me buy the record I hear right now on the radio with the push of a button! Give me easy access to more of whatever content that interests me!   
New devices that combine broadcast, wi-fi and storage are now being developed, handling such requests from the users. Get an up-to-the-minute update on new hybrid radio devices and the opportunities they will offer.

IN TOUCH WITH YOUR YOUNG LISTENERS
3 cases, 3 countries: Germany, Belgium, Switzerland
Many public broadcasters are struggling to reach the young. Some stations have been successful, so they must be doing something right, right? Three PSB-cases will be presented: Maurice Gully, WDR 1Live, Cologne, Germany, Robert Ruckstuhl, DRS 3, Zurich, Switzerland and Els Van de Sijpe, Studio Brussels, VRT, Belgium.

TALK RADIO: RADIO 24
Gigi Donelli, Italy
News/Talk is not very common as a commercial radio format in Europe. Radio 24 in Italy is an exception; no music, just news and talk. And is working? The audience is growing and the advertisement sales are rising, despite economic recession. How does a commercial station plan its schedule compared to a PSB talk station? Gigi Donelli tells the story of the Milan-based news station, which calls itself “Passionate”.    

CATCHING THE AUDIENCE
3 cases, 3 countries: France, Poland, Finland
Commercial radio is struggling to make new stations successful in a harsh economic climate. Some stations have been on air with huge success for years; others just pop up and make it work. What is the secret? We look into 3 different formats in 3 countries. Krysztof Nepelski, Director Special Projects, from RMF Radio, Poland, Antoine Baduel, DJ Radio, France and PD, Radio Rock, Finland.

THE FACEBOOK EXPERIENCE: SOCIAL COMMUNITIES AND RADIO                                           
Barbara Jung, Fritz, Germany, Ian Walker, JackFM, UK, and Ken Benson, USA
Multitasking radio and social media is increasingly common in younger generation. They keep in touch with their friends on the web while listening to their favourite programmes on the radio. This offers great opportunities to explore. Ken Benson gives us the latest American research on social media usage, 10 ideas you can use today and what’s coming up next. And we will look into how two European broadcasters are making successful use of social media. Barbara Jung, Head of Online at ”Fritz”, Berlin, Germany and Ian Walker, JackFM, Oxford, UK.

COOL SOURCES: "BLOGRADIO"
Marina Petrillo, Radio Popolare, Italy
Anyone can publish on the Internet, but do you keep track on what is revealed and discussed on blogs and forums? Marina Petrillo of Radio Popolare, an Italian station owned by its staff and listeners, uses nothing but blogs and alternative sources for her programme “Alaska”.

GETTING THE BRIGHT IDEAS
Leo Dijkgraaf, creativity coach, Netherlands   
Everybody gets new ideas, a few get great new ideas. The purpose is to find ways to differentiate from other competing media. What creativity techniques can you use when brainstorming? The techniques that will be used originate from applied psychology. They help, for instance, to find new items and new concepts for radio programmes.

CHANGING VALUES, CHANGING RADIO?                                         
Dr. Kerstin Ullrich, GIM, Germany
The values of the public are changing. Can radio follow?
After decades of expansion, western society has been confronted with limits all around. This applies to aspects such as nature, the economy and the quality of life. According to the German market research institute GIM, we are in the middle of a major transformation of lifestyles, attitudes and values. In order to be successful in the coming years, brands and media need an in-depth understanding of how the cultural values are changing and adapt to this to stay in tune with the public.

THE VISIBILITY OF SOUND
Jakob Bjuhr, media researcher, Sweden
Digitization, the internet and mobile technology revamp the media landscape and competition for the attention of listeners and users is sharp. Audiences turn more and more unfaithful and revenues evaporate. What is happening to the radio industry? Is radio slowly turning out of fashion? Is there a risk that radio will turn invisible in a world that worships visual images and is driven by text? Is the radio industry really keeping pace with the contemporary wind of change or do we all live in a state of denial? Jakob Bjuhr is a media researcher at the University of Gothenburg and his views on radio is based on his work at Swedish Radio as a  “Researcher in Residence”.

FROM RADIO TO R@DIO
Paula Cordeiro, media researcher, Portugal
All digital platforms and the variety of online service represent a whole new scenario for media and forces radio to change its business and communication model. Paula Cordeiro, Pd D, Technical University of Lisbon, presents her ideas on how multimedia is changing radio and what radio needs to do to stay relevant to listeners. Are they listening to the radio – or are they using r@dio?

RADIO AROUND THE WORLD: AUSTRALIA AND MALAYSIA                                          
Jeremy Mcvean, Austereo, Australia, Kudsia Kahar, AMAP, Malaysia
Commercial radio is doing well in Australia and in some Asian countries, like Malaysia. What lessons can European countries learn? Jeremy Macvean, Head of Digital and New Business Development, Austereo, Australia gives an update on creative radio formats and the digital roadmap for Australia. Kudsia Kahar, vice president, corporate strategy & industry development at the very successful AMP Radio Networks, explains what works in Malaysia.

ADVERTISEMENT: TURNING ART INTO SCIENCE
Esther Raff, AS&S, Germany, Mark Barber, RAB, UK                                        
Interesting cases on advertisement efficiency from two major markets. Esther Raff, CEO of the large German radio advertising sales house AS&S, will speak about research and experiences with successful radio advertising campaigns in Germany. Mark Barber, planning director for the Radio Advertisement Bureau in the UK, presents the RadioGauge, a database for over 300 radio campaigns. What kind of music works in different spots? Female or male voices? What can you do and what can’t you do when trying to target different listener groups? Some of the answers to all these questions can be found with RadioGauge.

GOING DIGITAL - REACHING THE TIPPING POINT?
Will digital radio reach the tipping point in 2011? It has taken many years for digital radio to win large market shares in the UK, Scandinavia and Switzerland. Now there is new movement in the market in several other countries, including Germany, where commercial broadcasters will go national with DAB+. In this session we will bring you an overview and an update on developments in digital radio across Europe from key players from Germany, France, UK, Switzerland and Scandinavia. Speakers TBA

NEW MEASUREMENT: WHAT WORKS?
USA and Canada have embraced the new electronic measurement with PPM, and the new measurement certainly changes the game. Some European countries, like Denmark, Norway and Switzerland also use electronic measurement, but will more countries follow?
What are the American and European experiences from PPM and what are the alternatives for future measurement? The new UK online-diary that is being developed or electronic measurement with mobile phones? How do we get the entire picture of what users are consuming on radio, TV and online? Experts in audience research and broadcasters will share their knowledge and their views. Speakers TBA.

BRING IMAGING AND PRODUCTION TO A NEW LEVEL                                                                
There are too many bad radio adverts. Is that a reason for radio advertising sales declining?  Radio station imaging is now a religion, it is a part of a station ID which should be developed all the time to keep your station fresh and interesting to the listeners. Speakers TBA.


L’inscription est payante pour les participants et vous pouvez réserver vos tickets dès aujourd’hui :
http://www.conferencemanager.dk/RDE




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